About Pitch

Pitch was created in summer 2009 by Chil Loong. Chil is an Industrial Designer and entrepreneur from New Zealand with a focus on eco design. She grew up in the beautiful Wairarapa a region known for its stunning mountain range, lush forests, and rugged surf beaches.

Since developing as a professional designer in Beijing’s fast paced world of IT innovation, she has recently settled in Sweden. Here she is finding fresh inspiration, and a new focus for her creativity.

In 2009 she launched Concept Cove Design studio and Pitch - a design company focussed on ethical production of Eco-friendly bags and accessories. Pitch combines Chil’s love of design with her care and concern for this planet’s precious ecology.

Pitch designs are purposeful, beautiful and affordable. They embody Chil’s belief that unique style and quality should not cost the earth.

Chil’s design history
2009 – Present Managing Director of Concept Cove Design Studio (Sweden), and developer of Pitch
2005 – 2009 Design Plan Manager at Lenovo Group Limited, Beijing, China. Company design strategy, product and design forecasting for the global brand.
2008 Design coordination between external design companies (BMW Designworks, IDEO, Seymour Powell design and Disney) and Beijing design office.
2008 Member of 2008 Olympic Torch design team.
2006 Design coordination between Lenovo Group European, Chinese and USA offices.
2005- 2003 Senior Industrial Designer at Lenovo Group Limited, Beijing, China.
2005 Winning the first Red Dot Design Award “Best of the Best” for Lenovo Beijing (Lead Designer)
2004 Developed the first identity design for Lenovo’s commercial PC product family. This set a benchmark for following PC identity designs.
2001 Bachelor of Design (with Honors) Major in Industrial Design- Massey University Wellington, New Zealand.